ABOUT
I’ve led pop-ups, press previews, art installations, brand trips, and product launches from concept to execution, collaborating with creatives, strategists, and tastemakers to bring them to life. For over a decade, I’ve worked with iconic brands like Nike, The Whitney Museum, and Campari, crafting experiences that seamlessly blend art, hospitality, and innovation.

Telling a story is not enough—you need to live it and invite consumers to live it with you. I help brands out-impact the competition by sparking deep, real connections through multidimensional experiences. My focus is on measuring engagement and efficacy to ensure brands connect meaningfully with their audience.

Growing up, I spent my summers traveling in a caravan exploring Lascaux’s caves, studying romance languages and foraging for berries on the roadside. No matter where in the world I am, my favorite time of day is gathering with her friends and family around good food and good drinks. I’ve made a career out of elevating a daily ritual—gathering—to create multi-sensory experiences.


SERVICES
STRATEGY: Creative Strategy and Ideation
CREATIVE: Creative Direction and Design, Writing and Art Direction
PRODUCTION: Experiential Production and Execution


PAST WORK
L’Oréal, Whitney Museum of American Art, Campari Group, LVMH, Hilton, West Elm, Shake Shack, Morgans Hotel Group, Dover Street Market, Noah, Galeries Lafayette, New York Nico, Barbour, Theory, Tombolo, Tony’s Chocolonely, Selfridges, Crabby Shack, Apartment Therapy, Melody Ehsani


PRESS
Vogue, Vogue France, Forbes, The Cut, Highsnobiety, Hypebeast, People, Popeye, WWD, Domino, Apartment Therapy, Monocle

sophie@sophienelson.co