Espolòn Tequila Pop-Up Tour

A traveling festival activation inspired by the vibrant energy of traditional Mexican mercados, Espolòn’s 40x40 footprint brought an immersive brand experience to Governor’s Ball, Pitchfork, and III Points. Festivalgoers explored interactive brand touchpoints, specialty cocktails, and exclusive merch, creating a dynamic space for discovery and engagement.

NYC, Chicago, Miami | 2024