ABOUT
I turn brands into hosts—creating experiences that bring them and their audiences together in meaningful ways.
For the past 10 years, I’ve partnered with brands like Nike, Campari, and West Elm, blending storytelling with experiential design to bring their identities to life. My work spans strategy, creative direction, and production, ensuring every detail—from concept to execution—feels intentional and impactful.
From bringing Espolòn Tequila to life at the Latin GRAMMYs to curating intimate culinary experiences with world-renowned chefs like Enrique Olvera, to designing a shoppable art exhibit at The Whitney Museum, I craft immersive brand moments that bridge brands and culture, driving connection and engagement.
SERVICES
STRATEGY & BRAND EXPERIENCE
Creative & Experiential Strategy
Brand Storytelling & Positioning
Consumer Journey & Audience Engagement
End-to-End Experience Development
Brand Partnerships & Collaborations
CONCEPT & CREATIVE DIRECTION
Creative Direction & Art Direction
Concept Development & Moodboarding
Visual Storytelling & Experience Design
Environmental & Spatial Concepting
Table Design & Styling Concepts
Menu Concepting & Culinary Collaborations
PRODUCTION & EXECUTION
Experiential Production & Execution
Vendor & Partner Coordination
Event & Activation Management
Service Flow Coordination
On-Site Creative Oversight
Project & Timeline Management
FEATURED IN
Vogue, Vogue France, Forbes, The Cut, Highsnobiety, Hypebeast, People, Popeye, WWD, Domino, Apartment Therapy, Monocle
SELECT CLIENTS & COLLABORATIONS
Nike, L’Oréal, Whitney Museum of American Art, Campari Group, LVMH, Hilton, West Elm, Shake Shack, Morgans Hotel Group, Dover Street Market, Noah, Galeries Lafayette, New York Nico, Barbour, Theory, Tombolo, Tony’s Chocolonely, Selfridges, Crabby Shack, Apartment Therapy, Melody Ehsani
