ABOUT
I turn brands into hosts, crafting experiences that feel cinematic, collaborative, and grounded in hospitality. With over a decade of experience, I bring together chefs, designers, and creative teams to build layered moments that connect people through food, space, and story.
My work includes a sold-out Ant Burger tasting with Enrique Olvera and Shake Shack, a retail store built inside a 100-year-old Japanese noodle shop for Noah, and cultural activations for the Latin GRAMMYs, Adidas, and the Whitney Museum. I focus on how something feels, how service flows, how pacing builds anticipation, and how a single detail can shift the energy of a room.
SERVICES
STRATEGY & BRAND EXPERIENCE
Creative & Experiential Strategy
Brand Storytelling & Positioning
Consumer Journey & Audience Engagement
End-to-End Experience Development
Brand Partnerships & Collaborations
CONCEPT & CREATIVE DIRECTION
Creative Direction & Art Direction
Concept Development & Moodboarding
Visual Storytelling & Experience Design
Environmental & Spatial Concepting
Table Design & Styling Concepts
Menu Concepting & Culinary Collaborations
PRODUCTION & EXECUTION
Experiential Production & Execution
Vendor & Partner Coordination
Event & Activation Management
Service Flow Coordination
On-Site Creative Oversight
Project & Timeline Management
FEATURED IN
Vogue, Vogue France, Forbes, The Cut, Highsnobiety, Hypebeast, People, Popeye, WWD, Domino, Apartment Therapy, Monocle
SELECT CLIENTS & COLLABORATIONS
Nike, L’Oréal, Whitney Museum of American Art, Campari Group, LVMH, Hilton, West Elm, Shake Shack, Morgans Hotel Group, Dover Street Market, Noah, Galeries Lafayette, New York Nico, Barbour, Theory, Tombolo, Tony’s Chocolonely, Selfridges, Crabby Shack, Apartment Therapy, Melody Ehsani
